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Taylor Swift’s Reputation (Taylor’s Version) Announcement Imminent? Fans Scramble for Clues Ahead of 2025 AMAs

Taylor Swift’s Reputation (Taylor’s Version) Announcement Imminent? Fans Scramble for Clues Ahead of 2025 AMAs

Is Reputation (Taylor's Version) finally on the horizon? Taylor Swift fans, known for their eagle eyes and dedication to decoding Easter eggs, are buzzing with anticipation ahead of the 2025 American Music Awards (AMAs). Could this be the moment Swift announces the re-recording of her iconic sixth studio album?

The frenzy began when fans noticed a subtle update on Taylor Swift's website. The sections – Apparel, Music, Accessories, Sale – now appear to spell out "AMAs," sending Swifties into a state of high alert. Given Swift's penchant for leaving clues, this seemingly innocent detail has ignited speculation that something big is planned for the award show on May 26th.

night two of taylor swift | the eras tour amsterdam, netherlands
Taylor Swift at the Eras Tour. Image source: Getty Images.

Adding fuel to the fire, Swift's site also features 12 items on sale at 26% off. Fans have pointed out that 12 is significant, potentially hinting at her 12th studio album, while 26 corresponds to the date of the AMAs. Taylor Nation further amplified the speculation by resharing a fan's post about voting for Swift at the AMAs, capitalizing letters in a caption to spell out "AMAs."

"Her store spelling out AMAS, 12 items on sale for 26% (the amas are on the 26th), TN capitalizing a caption to spell out AMAS... guys... THESE ARE EASTER EGGS," one fan exclaimed on X, capturing the general sentiment. Another added, "i think this enough reasonable clown material."

The 2025 AMAs, hosted by Jennifer Lopez, will be broadcast live from Las Vegas on CBS and streamed on Paramount+ starting at 8 p.m. ET. Swift is nominated for six awards, further strengthening the theory that she might use the platform to make a major announcement.

Fans are speculating that Taylor Swift might announce "Reputation (Taylor's Version)" at the 2025 American Music Awards on May 26. (Aldara Zarraoa/Getty Images for TAS Rights Management)
Is a Reputation announcement on the way? Image source: Getty Images.

Swift has a history of using award shows to unveil new projects. She announced Midnights at the 2022 VMAs, and The Tortured Poets Department at the 2024 Grammys. Moreover, she was declared the show's second-ever artist of the decade at the 2019 AMAs and holds the record for most AMAs with 40 wins.

Could the 2025 AMAs be the stage for the long-awaited *Reputation (Taylor's Version)* announcement? Or perhaps, Swift has another surprise up her sleeve? Only time will tell, but one thing is certain: all eyes will be on Taylor Swift on May 26th.

What do you think Taylor Swift will announce at the AMAs? Share your predictions in the comments below!

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