Taylor Swift’s ‘Reputation’ Era Resurges: ‘Look What You Made Me Do (Taylor’s Version)’ Ignites Fan Frenzy After ‘Handmaid’s Tale’ Debut
The internet is ablaze with excitement as Taylor Swift fans, affectionately known as Swifties, speculate about the imminent arrival of Reputation (Taylor's Version). The fervor was ignited by the unexpected appearance of "Look What You Made Me Do (Taylor's Version)" in a recent episode of Hulu's The Handmaid's Tale. This surprise debut has fueled rumors and theories about a possible album announcement at the upcoming American Music Awards.
The track, a rerecording of Swift's 2017 hit, played during a pivotal scene in The Handmaid's Tale, adding a layer of rebellious energy to the on-screen uprising. The song accompanied a powerful sequence where Elisabeth Moss' character, June Osborne, leads the Handmaids in a revolt against the Commanders. This strategic placement has been lauded as a perfect synchronicity between music and narrative.
Elisabeth Moss, both the star and an executive producer of The Handmaid's Tale, expressed her enthusiasm for incorporating Swift's music into the show. "I've been wanting to use a Taylor song for many years on the show and we finally found the perfect spot for a track from her, and I'm so glad we waited because there could not be a more perfect song for a more perfect moment," Moss told Billboard. She further added that she and the entire cast are Swifties and consider it an honor to feature Swift's music.
Wendy Hallam Martin, the editor of The Handmaid's Tale, echoed Moss's sentiment, stating that the song's lyrical and tonal qualities perfectly matched the scene's intensity. "Our badass main character June in this scene, really was saying 'look what you made me do' and the song couldn't have been more on point. A perfect pairing."
This isn't the first time snippets of "Look What You Made Me Do (Taylor's Version)" have surfaced. Teasers appeared previously in trailers for Prime Video's Wilderness and Apple TV+'s The Dynasty: New England Patriots earlier this year, building anticipation among fans. Moreover, "Delicate (Taylor's Version)" was featured in Prime Video's The Summer I Turned Pretty.
The timing of this release, coupled with cryptic clues on Swift's website—including a 26 percent discount on merchandise and an anagram spelling out AMAs—has led many Swifties to believe that a major announcement is imminent. The American Music Awards, scheduled for May 26, are now seen as the perfect stage for Swift to unveil Reputation (Taylor's Version).
Reactions from fans have been overwhelmingly positive, with many expressing their excitement and speculating about the album's imminent release. Social media platforms are flooded with comments and theories, further amplifying the buzz around this unexpected resurgence of the Reputation era.
Will Taylor Swift finally announce Reputation (Taylor's Version) at the AMAs? The Swifties certainly think so. Share your thoughts and theories in the comments below!
