Adam Levine’s “Priceless” Inspiration: A Love Song for Behati Prinsloo and a Hit Collab with BLACKPINK’s Lisa

Adam Levine is baring his soul and celebrating his love for his wife, Behati Prinsloo, in Maroon 5's latest single, "Priceless." But that's not the only headline the song is making. The track also features BLACKPINK's electrifying Lisa, adding even more buzz to the already captivating release.

The Maroon 5 frontman revealed in an interview with People that "Priceless" was the first song written for the band's upcoming album. He describes the song as a "really fun, summery, chill vibe song" that instantly resonated with him. "The song kind of, you know, being about my wife, was the first song out the gates that felt good, felt positive, really positive, and fun. It's hard to explain, but it just instantly hit me."

Levine's heartfelt inspiration behind "Priceless" shines through, showcasing a softer, more sentimental side. He hopes the song's positive energy and relatable theme will resonate with listeners worldwide.

But the story doesn't end there. The recent music video for "Priceless," directed by Aerin Moreno, has set the internet ablaze with its cinematic visuals and a captivating storyline reminiscent of "Mr. & Mrs. Smith." Shot on 35mm film in downtown Los Angeles, the video portrays a tense, almost spy-like relationship between Levine and Lisa from BLACKPINK.

Maroon 5 even fueled the fire by posting a clip from the video on X (formerly Twitter), cheekily captioning it “Mr. and Mrs. Priceless.” Fans immediately erupted with excitement, praising the on-screen chemistry between Levine and Lisa. The partnership with Lisa of BLACKPINK, has further elevated the track. "Lisa coming on the song, like, literally elevated it even more, which is amazing," Levine says. "And it kind of needed something extra, and she was like the perfect something extra at the perfect moment."

With the song already amassing over 15 million views on YouTube, the collaboration between Maroon 5 and Lisa is proving to be a major hit. As fans eagerly await the release of Maroon 5's upcoming eighth studio album in Summer 2025, the anticipation for more music from this dynamic duo continues to build. Will "Priceless" be the soundtrack of the summer? It certainly seems poised to take the top spot.

Beyond the music, Levine also reflected on his return to The Voice for Season 27, noting the absence of his long-time friend and rival, Blake Shelton. "Adapting to that didn't take much time because these guys [the other Coaches] are all so amazing, but that was the most unique feature of being on The Voice this season," he shared.

"Priceless" is more than just a song; it's a testament to love, collaboration, and the power of music to connect with audiences worldwide. What do you think of Maroon 5's new track and the collaboration with Lisa? Leave your comments and share your thoughts below!

• Adam Levine
• BLACKPINK
• Maroon 5