Don Jazzy, a music mogul, has disclosed that he trains his performers instead of Buju using the controversial singer Portable.
The Mavins founder said in an interview with Joey Akan that Portable, despite his brilliance, doesn’t get the same press as Portable due to his problematic lifestyle.
He cited the fact that Buju is still having trouble gaining fans whereas Portable, who has been in the limelight for a year, already has a million Instagram followers.
Going digital, he noted that Portable will continue to be preferred by algorithms over Buju because of how entertaining he is to people.
The well-known music executive claimed that he is still drilling Portable’s strategy into the minds of his artists, including Rema and Ayra Starr.