Gene Simmons’ $12,500 Roadie Experience: Worth Every Penny for Father and Son?
Gene Simmons, the iconic KISS bassist, recently offered fans a once-in-a-lifetime experience: to be his roadie for a day for a staggering $12,495. While the price tag raised eyebrows, one fan says it was "absolutely" worth it.
Dwayne Rosado, a 52-year-old retired corrections sergeant from Middletown, New York, along with his 13-year-old son Zach, shelled out the considerable sum for the experience at Simmons' May 5th show in Red Bank, New Jersey. Rosado, who was recently diagnosed with multiple sclerosis, explained his decision to the New York Times: "You only live once, and I want to experience life. I’m not going to die with a lot of money. I’m going to die happy."
So, what exactly does $12,495 get you in the world of Gene Simmons? More than just carrying equipment, apparently. The package included a meal with Simmons, helping with load-in, attending soundcheck, backstage access, an onstage introduction, a signed setlist, a VIP laminate, a crew hat and shirt, and even a signed Gene Simmons bass used during a KISS rehearsal.
According to reports, Dwayne and Zach Rosado got a considerable return on their investment. They jammed with Simmons’ band during soundcheck, shared stories with the rock legend – including a PG-13 rated tale that required Zach to cover his ears – and even joined Simmons onstage. Zach, in an enthusiastic moment, declared Dwayne "the best dad ever!" to the cheering crowd. Simmons, whose own father was absent during his childhood, remarked that it "means the world to me to see a good father who stays with his family and makes sure his kids are raised right."
Simmons, responding to criticism of the high price tag, told the Rosados that it was simply "free market, supply and demand. People want to do it, you do it. You buy a Rolls because you want a Rolls, but a Volkswagen will get you there, too." He also pointed to "astronomical" insurance costs as a contributing factor.
The New York Times detailed their experience, highlighting Simmons' engagement with the father and son, even offering them a glimpse into his personal history. He showed them a photo with the Dalai Lama and a portrait of his late mother, a Holocaust survivor.
Despite the hefty cost, Dwayne Rosado believes the experience was invaluable. "Nothing can beat tonight," he said. "It’s cemented in Kisstory now, because it’s going to be on YouTube and everything else. So I’ll get to look back and see that moment forever."
This unique offering from Gene Simmons sparks a debate: Is such a pricey VIP experience exploitative, or is it simply catering to die-hard fans willing to pay for unparalleled access and unforgettable memories? What do you think? Share your thoughts in the comments below!