Metallica Shakes Blacksburg: A Concert of Epic Proportions at Lane Stadium
Blacksburg, Virginia, is bracing for an invasion of rock fans as Metallica prepares to ignite Lane Stadium with their M72 World Tour. The excitement is palpable, with local businesses gearing up for what promises to be an economic bonanza rivaling even the most spirited game days. Expecting nearly 100,000 attendees, this concert is more than just a show; it's a momentous occasion for the town.
Local Businesses Prepare for the Onslaught
Restaurants like Mellow Mushroom and J.H. Bards are strategizing to handle the massive influx of concert-goers. "We’re expecting more business than we would on a game day typically," said Kristen Chavarria, Mellow Mushroom General Manager. J.H. Bards is even opening on a normally closed Tuesday to welcome early arrivals and hosting a pop-up bar in Kent Square alongside Metallica's own pop-up shop. This event provides a significant boost as they approach the typically slower post-graduation period.
Essential Info for Concert-Goers
For those lucky enough to snag a ticket, here are a few essential things to know:
- Mobile Tickets: Ensure your mobile ticket is downloaded before arriving. Lane Stadium is a cashless venue with tap-and-go pedestals.
- Parking: Lots open at 1:30 p.m. Pre-purchased parking is sold out, but limited non-pre-purchased parking is available for $50 via the ParkMobile app.
- Merchandise: Grab your Metallica gear early at stands outside Lots 1 and 4 on Beamer Way. Additional stands are inside the stadium.
- Set Times: Suicidal Tendencies kicks off at 6 p.m., followed by Pantera at 7 p.m., with Metallica headlining at 8:30 p.m.
- Important Policies: No large bags, coolers, or strollers (unless medically necessary). Re-entry is not permitted. Alcohol sales end at 10 p.m.
A Band with Intention
Brad Wurthman of Virginia Tech Athletics highlighted Metallica's intentional choice of Blacksburg. The band specifically requested a prominent student section – about 6,000 strong – a first for any of their concerts. "They’ve never had a student section at any of their concerts, and we’ll have a 6,000-strong student section in the north end zone," Wurthman noted.
As Metallica descends upon Blacksburg, the town is transformed into a rock and roll mecca. The convergence of music, community, and economic opportunity makes this concert a truly unforgettable event. Will this be the start of more large-scale concerts at iconic college stadiums? Only time will tell.
Share your thoughts and experiences in the comments below! What are you most looking forward to at the concert?
